Types of Investors Every Startup Should Look Out For

The majority of startups companies rely on investors to support their new ventures. Whether the firm is launching a new product, upgrading its equipment, or expanding operations, the investor's funds can provide invaluable assistance.

This might even come from you, as an investor, investing capital into your own firm. Even though there are numerous examples of people who fund their own companies by bootstrapping and pouring all of their earnings and capital into a firm, this technique is sometimes too tough and impossible for many people who are just getting started. It is common for budding startups to seek the assistance of investors in order to provide a solid foundation for their concept and plan.

What is an Investor?

An investor is any individual or other organisation (such as a company or mutual fund) that invests money in the hope of making a profit. Investors rely on various financial instruments to generate a rate of return and achieve critical financial goals such as saving for retirement, paying a college education, or just collecting extra wealth over time.

Stocks, bonds, commodities, mutual funds, exchange-traded funds (ETFs), options, futures, foreign currency, gold, silver, retirement plans, and real estate are a few of the investment vehicles available out there. Investors can look at possibilities from a variety of perspectives, and they typically seek to limit risk while maximising rewards.

An investor is not the same as a trader. An investor uses capital for long-term benefit, whereas a trader seeks short-term earnings by repeatedly buying and selling stocks. Typically, investors earn returns by deploying cash in the form of either stock or debt investments.

Equity investments involve ownership shares in the form of business stock, which can pay dividends as well as generate capital gains. Debt investments can take the form of loans made to other people or businesses, or they can take the form of purchasing bonds issued by governments or corporations that pay interest in the form of coupons.

Types of Investors

There are four types of investors that includes:

Types of Investors

There are several sorts of investors, each with its own set of resources, competencies, and motives. And, depending on the plan, cash requirements, and size of the firm, you may prefer one form of investor over another. Furthermore, the company's tastes would vary over time, and the company's progress would alter as well.

In reality, investors are one of the most important participants in the company's process, with their quantity and quality of engagement determining the company's success or failure. This is why it is critical to understand the various sorts of investors so that you can decide which to contact and how to approach the correct one.

Personal Investor

Most company entrepreneurs rely on intimate acquaintances, relatives, or family to assist them by investing in their firm, generally in the early stages. Personal investors are these sorts of investors, and while they can help with finance, there is a limit to how much they can invest in your firm.

It is typically simpler to persuade a loved one to assist you, but there is much documentation necessary, and they may be taxed for their assistance as well. So, if you are going to seek the assistance of a personal investor, be sure to consult a lawyer to prevent any issues.

Angel Investor

Angel investors are individuals who invest in tiny businesses or emerging entrepreneurs. This is the most well-known form of investor, and most people have heard of them. An angel investor may even be a friend or family member of the firm owner.

Angel investment is often either one-time money for the firm to drive or ongoing investment to assist and propel the company forward in its early phases, they typically provide substantially better conditions than other types of investment. The reason for this is that they invest in the entrepreneur who is starting a business rather than the profitability of the firm. In summary, they are always interested in assisting firms in their early phases rather than profiting from them. Angel investors are also known as business angels, seed investors, private investors, angel funders, or information investors.

Venture Capitalist

A venture capitalist (VC) is an investor who provides funding to firms with the potential for long-term growth. Investment banks, wealthy investors, and other financial institutions are common venture capitalists. They typically would invest in a company that they believe has the potential to expand, in exchange for stock in the firm and a say in the company's decisions. Many businesses choose these types of investors because they provide both open cash and the counsel of an experienced and qualified individual.

In a VC transaction, major portions of the company's ownership are created and sold to a select group of investors through separate limited partnerships created by venture capital companies. At times, these partnerships are formed up of a collection of comparable businesses.

The main distinction between ordinary equity agreements and venture capital deals is that VC deals often focus on expanding firms that are searching for a large amount of funding for the first time. So, if you want a large sum of money for your business as well as long-term expertise and understanding, this is a smart alternative.

Others (Peer to Peer Lending)

Peer-to-peer lenders are organisations or people who lend money to small company owners. However, in order to acquire this funding from these types of investors, the owners must apply with organisations that specialise in peer-to-peer lending. When the firm approves the owner's application, the lenders will decide whether or not the company is a good fit for their investment.

Characteristics of the Types of Investors

Characteristics of the Types of Investors
Characteristics of the Types of Investors

There are several sorts of investor profiles; hence, while each individual has a unique investment profile and investing preferences, investors may be divided into three main groups based on the amount of risk they are ready to face.

Based on their risk tolerance, the following are the three categories of investors:

The Conservative Investor

The security of his/her capital is the first and greatest concern of this sort of investor. He cannot take any loss of the primary sum he has invested. As a result, he is a low-risk investor who would most likely have restless nights during a tumultuous market time.

As a result, a low-risk investor is likely to be content with debt products. He doesn't mind the possibility of moderate capital growth with stable returns because his expectations aren't overly high.

The Balanced Investor

This person is prepared to accept a bit of risk in order to increase the worth of his wealth. As a result, he will be more tolerant of volatility than a cautious investor, but he will not be prepared to invest in high-risk assets in exchange for higher returns.

A medium-risk investor strives to achieve a balance of stability and growth. His portfolio will be a combination of debt for stability and equity-oriented instruments that invest in reliable businesses.

The Aggressive Investor

As the name implies, this individual can deal with the market's short-term volatility. He/she is not afraid to expose his portfolio to significant risk in order to achieve more growth. The primary distinction between an aggressive investor and a low or medium risk investor is that he is willing to take on more risk. Such investors with a competitive investor profile are also willing to opt for leveraged products such as derivatives of equities and other asset classes.

How to Seek the Right Investor For Your Startup?

It's often said that it's not what you know, but who you know, and the same is true when it comes to finding the proper sort of investors. Indeed, many investors do not just listen to new entrepreneurs entering the market and approve the agreement. These investors are more likely to pay attention to other investors or news about a new product that has a high market value.

To clarify, here are some procedures that can assist you in attracting investors to come and knock on your door:

Be proactive

Instead of passively waiting for investors to contact your company, make the effort to proactively network with investors in your industry niche by talking to individuals with whom you do business and attending networking events. Cold calls and emails are typically ineffective.

Rather than passively accepting the investor's term sheet, build your own term sheet that explains the investment parameters that make sense for your firm before approaching investors. Legal counsel from a reputable source is priceless during the investing process.

Know What You Want

If you need some assistance navigating the business world, you may want a more hands-on investor, someone who can give you counsel and direction, and teach you the ropes. On the other side, you may be searching for a silent investor, someone who will sit back and let you do your thing, without meddling in the day-to-day operations of your firm.

It's critical that you spell out your expectations and know exactly what you want out of the relationship, or you'll end up with an awkward battle of wills or a quarrel about seemingly little topics.

Create a database of the kind of investors you'd like to be connected to, as well as those who can connect you with them. As you learn more about them and are exposed to them, you may add particular facts here and there so that you don't get confused about who to select.

Research Your Options

While there are countless funding possibilities out there, the 4 basic paths for new companies are private equity, angel investors, venture capitalist and peer-to-peer lending. Examine the list of your personal requirements; do you want direction, a tiny push, or a large sum of money to get an already lucrative concept moving? The answer to your questions will allow you to select which course to take.

Industry Familiarity

Have a discussion about the industry with the investor. Do they understand how rapidly things may change and how adaptable they must be when it comes to new ideas? Are they going to be caught off guard by bureaucratic red tape when applying for a licence, or by unanticipated changes in cash flow due to shifting material prices?

You must ensure that they are aware of the industry's possible hazards and obstacles so that they are not startled when you reach a hitch. They won't be able to grasp your ideas if they don't understand your market.


Even though there are different types of investors out there, your choice of choosing one of them will greatly impact your business, either greatly or poorly. Therefore, take the time to plan and evaluate the investor you want to stick with.

Make sure that it is someone who will not abandon you and your company when things get bad. Understanding how to seek the right investor for your startup is a crucial first step for all emerging businesses.


Choosing The Right Investors For Your Startup

Different Type of Investors

Investor Definition

Investing 2.0: Where to Invest: What type of an investor are you?

Types of Investors: Everything You Need to Know

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Written by Rebecca Tan

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