loyal customers marketing

Understanding the Loyal Customer

Funnel to the Loyal Customer This concept of how a loyal customers is made is as relevant for startups as it is for established brands & businesses. It basically illustrates the hurdles which are in the way of making any person a loyal customer to a brand. In each step, a potential loyal customer is ‘lost’ due to different reasons. …

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Startup Idea Validation: 3 Crucial Validation Steps Before Scaling

Why is validation so crucial for startups? Looking at roughly 50 startup pitches per month, I frequently come accross startups which are in the midst of the Validation stage, seeking investment for the Growth stage. Oftentimes, there are misunderstandings on the purpose & meaning of ‘Validation’. Below are three simple steps to make startup idea validation more efficiently & effectively.  …