What is social commerce and why should your business care about it? You have to examine how you can use technology to create a better customer experience. Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media.
Most businesses these day have a business model that supports a social commerce structure.
Social commerce sells products directly through social media networks. It differs from social media marketing as you’re not redirecting users to an online store, but offering them the ability to checkout directly within the network they’re using at that moment. To simplify the definition:
Over time, almost all social media platforms have incorporated the means of social commerce within their sites.
As eCommerce sales grow year-over-year, businesses who understand the principles of social commerce will inevitably drive more sales than those who sleep on their social presence.
There are a few certain differences that are to be noted between social commerce and e-commerce
|More comprehensive customer engagement||Less comprehensive customer engagement|
|Facebook, Instagram, Pinterest, etc.||Amazon, Flipkart, Alibaba, etc.|
|Two-way communication||One-way communication|
|Needs regular updates and monitoring||Doesn't need daily monitoring|
Amongst multiple benefits, below listed are three of the major ones that enable social commerce to be what it is today.
Social commerce encompasses a wide range of functionalities. Here are some of the unique features that bring commerce to the social world.
Here are some real-life applications of social commerce being put into practice and hoe it benefits businesses that make use of it appropriately.
In 2018, Jordan the iconic line of shoes associated together with Snapchat to capitalize on the NBA All-Star game.
The brand offered all its consumers within a specific span of the field to obtain access to an exclusive launch sale. The offer was on its special edition Air Jordan III ‘Tinker’ shoe which was accessible within a certain court area where the game is played.
This integration of social media and shopping makes the sale more interesting and brings people together. It becomes a seamless experience for the customers to buy the shoes.
This is an excellent tactic to steer social media users to empower your marketing efforts and at the same time, increase your brand sales. Using Snapchat was a perfect choice as people do tend to make stories in such events.
With the use of chatbots, customer engagement can be improved with a lot of fascinating opportunities. Understand this by the example of Avon that used messenger chatbot smartly. Using a special plugin and camera filters permitted them to test a lipstick shade before buying it.
Using this social commerce concept you do not require to fabricate fancy AR filters to draw in more customers. This is a vivid and noteworthy method through which you can also send a newsletter or distribute promo codes.
Facebook brings about 85% of all social media orders. Also, it is hardly any surprise that this platform is attempting to make a purchase even simpler.
New Balance, a leading brand globally also leverage Facebook social commerce possibilities to make their products easily available to their audience.
The shoppers can start shopping right away from the Facebook store section. Their Facebook store helps the audience to get insights into the products, gather all the relevant product information and proceed to buy the products through checkout CTAs.
With each test, we get closer to seeing social commerce take over as one of the largest drivers of revenue for online commerce. These statistics are altered with events like Black Friday and Cyber Monday, Christmas, or even Valentine’s Day as the major events and indicators of changing consumer behaviour.
By going through social commerce examples and tools, you can recognize that it is a profitable journey of opportunities.
In present times, everyone is on social media, making it imperative for your brand to be there. With regards to making purchasing seamless, delightful, and simple, it truly doesn’t beat arriving at clients straightforwardly where they invest their energy online using social commerce.
However, there is no one way of participation in social commerce that guarantees success. The success comes from trying out multiple strategies through trial and errors.