startup co founders malaysia

Co-Founders in Malaysia: How to Find The Best Startup Co-Founders

Ben Lim Co-Founders, Startups Leave a Comment

Looking for a Startup Co-Founder in Malaysia?  At NEXEA, we are at the centre of the Startup world in Malaysia & Southeast Asia, and this gives us a special access to Startups, Developers, Investors, and Entrepreneurs. We have Invested in many upcoming Startups – many of which are looking for Co-Founders. According to some research, the magic number of Founders …

seo sales engine online for Startups

Build an Online Sales Engine for your Startup

Ben Lim Business Model, Guides, Marketing, Sales, Startup Fundamentals, Startups Leave a Comment

Startups depend heavily on early sales traction to get the interest of Investors. Still, most Startups may not know where to start with online sales. This covers content strategy, SEO strategy,  Social Media strategy, Advertising strategy, and lastly to measure your performance for all of the above, we will also cover your Metrics. Tools & Skills Required to drive Online …

startup-pricing-strategies

11 Pricing Strategies for Startups Today

Ben Lim Business Model, Finance, Guides, Startup Fundamentals, Startups 2 Comments

Most Startups we meet have very similar pricing strategies. Here, I will attempt to detail the basic to advanced strategies used by some of the best Startups in Southeast Asia. Different strategies have different effects, so do use this as a guide to handling your sales & marketing challenges! I will split these strategies into two main categories – one …

Startup Competitor Raised Huge Funding from Investors

Startups: Competitor Raised Huge Funding from Investors

Ben Lim Finance, Funding, Investments, Investors, Startup Grants, Startups, Venture Capital Leave a Comment

Imagine a competitor to your Startup (which you’ve never heard of before) suddenly raised a huge amount of money after bootstrapping for quite awhile. You have been out-funded and your war chest is tiny in comparison. Most founders would panic and start looking for funds. I know of few who would keep calm and would not do much about it. …