SaaS Startup - ARR is a vanity metric

SaaS Startups: Why ARR is a Vanity Metric vs Bookings

SaaS Businesses & ARR Some Software as a Service (SaaS) Startup Founders may find themselves guilty of bragging about their ARR (Annual Recurring Revenue) figures. ARR is their latest monthly sales multiplied by 12 to get an annualised revenue figure. That is fair because SaaS businesses often keep the customers they sign on as subscribers, and their churn rate (rate …

loyal customers marketing

Understanding the Loyal Customer

Funnel to the Loyal Customer This concept of how a loyal customers is made is as relevant for startups as it is for established brands & businesses. It basically illustrates the hurdles which are in the way of making any person a loyal customer to a brand. In each step, a potential loyal customer is ‘lost’ due to different reasons. …

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Startup Idea Validation: 3 Crucial Validation Steps Before Scaling

Why is validation so crucial for startups? Looking at roughly 50 startup pitches per month, I frequently come accross startups which are in the midst of the Validation stage, seeking investment for the Growth stage. Oftentimes, there are misunderstandings on the purpose & meaning of ‘Validation’. Below are three simple steps to make startup idea validation more efficiently & effectively.  …