China: the market that could transform your business, but only if you know how to enter.
China, Malaysia's largest trading partner, is a market with tremendous potential. Yet, despite its size, many SMEs fail to tap into its opportunities due to complexities: finding the right city, understanding industry clusters, and making the right business connections.
Your path to enter China starts here. A fully supported 5-month journey.
Four phases focused on your business's success content:
Export readiness & strategy
(May 2026)
One-on-one sessions to personalize your market entry strategy.
Export workshops (June-July 2026)
5 expert-led sessions covering all aspects of market entry from compliance to pricing and sales.
Business mission
(August 2026)
A 5-day business immersion with tailored company visits and meetings.
Post-mission follow-up
(Sept-Oct 2026)
Debrief and continued support as you track leads and set up partnerships.
Work with an expert export advisor to craft your strategy
Before market immersion, you'll have a one-on-one session with an experienced export market strategy sdvisor. This is where we tailor the strategy to fit your business needs and sector goals.
What’s covered
• Identifying your competitive edge and strategic market fit in the market
• Identifying sector cluster and buyer segment for your business
• Evaluating strategic options like B2B distribution, licensing, partnerships, or direct sales
For product-based businesses
• Product standards and certifications
• Packaging, labelling, and branding
• Choosing the best sales channel: wholesale, distributor, or B2B direct
For service-based businesses
• Structuring services for the export market
• Partnership and licensing models for foreign service providers
• Attracting clients without a physical presence
Outcome
You’ll walk away with a personalized market entry strategy and a prioritized action list to execute before the business mission.
5 Days, 4 Nights – An actionable immersion in China’s market for top 5 winners
An exclusive, full agenda trip with visits to leading brands and key industry players. This isn't just a visit; it’s a business immersion trip. Please note that the trip is fully sponsored for the 5 winners of the competition. Participants who do not win will still have the option to join the trip at their own expense.
5 days, 4 nights full agenda in the city best suited to your business (Beijing or Suzhou)
One major brand visit in the city (Baidu HQ, Xiaomi, Pop Mart, Li Auto and Foton)
Company visits, industry hubs, and networking with local stakeholders.
What’s included?
This is a real opportunity to connect with top Chinese companies and make impactful partnerships
Return flights and 4 nights accommodation
Full-day interpreter for all 5 days
Pre-trip market briefing, company profile translations into Mandarin
Structured coordination with on-the-ground teams for targeted business meetings
5 Expert-led workshops to unlock new market opportunities
Industry professionals guide you with hands-on, actionable knowledge. These workshops are tailored to prepare your business for China, focusing on strategy, compliance, and sales tools essential for entering the market successfully
Workshop 1: Export strategy & value chain Positioning
"We are now in the final stage of MFDS certification, bringing us one step closer to launching our products in Korea."
– South Korea Market
"With the programme’s guidance, we secured FDA approval and successfully entered major retail outlets in the US within months."
– US Market
"The mentorship helped us meet Japan’s strict standards, leading to purchase orders from AEON Japan."
– Japan Market
"Through this programme, we obtained Thai FDA certification and successfully placed our products in retail stores in Pattani."
– Thailand Market
What can you expect to achieve?
Clear strategy Understand where your business fits in China’s market.
Real market exposure Access to local networks, companies, and potential partners.
Long-term business impact Early-stage partnerships and the tools you need for continued growth.
Is this programme for you?
This programme is designed for Malaysian SMEs looking to expand into China. You should apply if you are a Malaysian SME meeting the following criteria:
Target Sector
High Growth High Value HGHV & Fast Moving Consumer Goods (Non F&B) Sector
Minimum annual sales turnover: RM1 million
You are ready financially and prepared to allocate resources for expanding your business into China. This includes financial readiness for travel and operational expenses in China.
You are committed to growing your sales in China and have the capacity to allocate manpower for this growth.
You have a product or service ready for the China market. This is not for companies who are only considering the idea of expansion. This is for those who are serious about scaling their business into one of the world’s largest markets
The selection of SMEs to join the program will be based on an evaluation by the responsible committee. Selected companies will be required to pay a commitment fee of RM5,000.00. However, RM2,000.00 will be refunded upon successful completion of the programme.
Don’t miss your chance key dates for the 2026 cohort
Only 10 companies will be selected. Apply early for priority consideration.
Application deadline (April 2026)
Export readiness & strategy sessions (May 2026)
Export workshops × 5 (June – July 2026)
Business mission (5D4N) (August 2026)
Post-mission follow-up & debrief (Sept - Oct 2026)
Ready to make your move into China?
Apply now for PKS@KSES MENTOR Initiative. This once-in-a-lifetime opportunity to enter the Chinese market is fully funded — but spots are limited.
