Choosing the Right Social Media Platforms For Your Startup

It's useful to know the most popular social media sites around, whether you're a seasoned social media marketer, a marketer trying to get into social media marketing, or a startup company looking to leverage boost its presence in the virtual world. This will enable you to expand your brand's social media reach, interact with the relevant individuals, and meet your social media objectives.

Of course, the number of social media sites isn't the sole factor. It's also about determining whether the social networking site is a good fit for your company and you. Is it consistent with your brand's image? Is your target market on those social media platforms? How many social media accounts can you handle at the same time?

What is Social Media?

The term "social media" refers to a computer-based technology that allows people to share their ideas, opinions, and information through virtual networks and communities. It is an internet-based platform that allows people to share content such as personal information, documents, films, and images quickly and electronically. Users interact with social media using web-based software or applications on a computer, tablet, or smartphone. While social media is widely used in the United States and Europe, Asian nations such as Indonesia are at the top of the list. As of October 2021, more than 4.5 billion people utilise social media.

Types of Social Media Platforms

Social media may take the shape of a wide range of technologically enhanced activities. Photo sharing, blogging, social gaming, video sharing, business networks, virtual worlds, reviews, and other activities are among them. Even governments and politicians use social media to communicate with voters and constituents. Individuals utilise social media to communicate with their friends and extended family. Some individuals will use social media tools to network for job prospects, locate others with similar interests all around the world, and express their ideas, feelings, insights, and emotions.

Social networking is a must-have tool for businesses. Companies utilise the platform to identify and communicate with consumers, increase sales through advertising and marketing, monitor consumer trends, and provide customer care or support.

Here are a few types of social media platforms for your business:

  • Facebook

With over two billion monthly users, Facebook is the most popular social networking site on the planet. That's nearly a third of the global population! More than 65 million companies use Facebook Pages, and over six million marketers regularly promote their businesses on Facebook, making it a fairly secure pick if you want to maintain a social media presence.

It's simple to get started on Facebook since practically every content format — text, photos, videos, live videos, and "Stories" — works well there. However, keep in mind that the Facebook algorithm favours material that inspires meaningful conversations and connections between individuals, particularly between family and friends.

  • Youtube

Every day, people view a billion hours of video on YouTube, which is known as a video-sharing network. To begin, build a YouTube channel for your business, where you may post videos for your followers to watch, like, comment on, and share.

YouTube (owned by Google) is generally referred to as the second largest search engine behind Google, in addition to being the second-largest social networking site. Furthermore, you can use YouTube advertising to broaden your presence on the network.

  • Messenger

Messenger used to be a Facebook messaging tool, but since 2011, Facebook has turned it into a distinct app with significantly enhanced capabilities. Businesses may now use Messenger to advertise, develop chatbots, send newsletters, and more. Businesses now have new methods to engage and connect with their consumers, thanks to these features.

  • Whatsapp

WhatsApp is a popular messaging platform that is used in more than 180 countries. People exclusively used WhatsApp to connect with their relatives and friends at first. People gradually began using WhatsApp to communicate with companies.

WhatsApp has been working on a business platform that would allow enterprises to have a formal company profile, give customer service, and inform consumers on their purchases. It has created the WhatsApp Business app for small enterprises, as well as the WhatsApp Business API for medium and big organisations.

  • Instagram

Instagram is a social networking platform for sharing photos and videos. It enables you to share a variety of media, including photographs, videos, stories, and live videos. It also has launched IGTV in 2018, which allows users to watch longer-form videos. For business who are opting for Instagram can have an Instagram business profile that will provide you with rich analytics of your profile and posts.

  • Twitter

Twitter is a social media platform that covers a wide range of topics including news, entertainment, sports, politics, and more. Twitter is distinct from most other social media platforms in that it places a significant focus on real-time information – events that are now taking place. Twitter is also frequently used for customer service. According to marketers on Twitter, Twitter handles more than 80% of social customer support enquiries.

  • LinkedIn

LinkedIn has evolved into much more than a resumé and job search platform. It has grown into a professional social networking platform where industry professionals share information, network, and develop their personal brands. It's also become a venue for companies to build thought leadership and authority in their field, as well as recruit top personnel.

LinkedIn also has advertising options, such as promoting your content, sending targeted adverts to LinkedIn inboxes, and showing ads on the site's sidebar.

Beneifts of Social Media Platforms

Because of social media, the way we all connect with one another online has changed gradually. It enables us to learn about what's going on in the world in real-time, to interact with one another and keep in contact with long-distance pals, and to have instant access to an infinite quantity of knowledge. In many ways, social media has made the globe appear more approachable by allowing people to discover common ground with others online.

Here are three benefits of using social media platforms for your startup company:

You are able to reach a larger audience

Social media platforms are used by millions of individuals. It's a fantastic way for your company to reach out to a big number of people who are interested in your products or services.

Since there are a huge amount of people who uses social media platform, it provides an excellent opportunity for your company to generate leads. You have a lot of options for reaching out to leads and engaging with them on these various channels. It allows your company to find more leads that are interested in your products or services.

You can have a direct connection with your target audiences

One of the few marketing tactics that allow you to communicate directly with your audience is social media. People choose to follow your social media account, therefore you would know who is interested in your business.

You get to understand your audience better when you have a connection with them. You can give more valuable material to your audience and customise the material to their preferences, which increases engagement on your page and with your company.

You can also solve problems faster if you have a direct relationship with your audience. You may speak with them one-on-one, answer their concerns, and improve your brand's image in the process.

Drives traffics to your website

Social networking is an excellent way to increase traffic to your company's website. You may upload material with a link to your website on most social networking networks. You may convince your viewers to click on the link if you provide intriguing content. This links to your website, where they may discover more about your company. It's a fantastic opportunity for you to introduce your company to a wider audience.

Does Your Startup Need A Social Media Channel?

There are several elements to consider when considering whether or not your company should join a social media platform. If your goals, audience, and KPIs are all in sync without social media, you may be alright. However, if you want to boost your visibility or reach out to new and existing clients, you need to use at least one social media outlet.

It was shown that consumers prefer to use social media to share product feedback (31%), as well as to contact out with a customer care concern or inquiry (33%). On the marketing side, social media is used to acquire data in a variety of methods. According to the same study, 88% of marketers say their social media strategy helped them increase sales, and 90% said it helps them keep ahead of their competitors.

Steps to Choose the Right Social Media Platform For Your Startup

It is hard to find time to be active on every social media channel when you are busy running your business. You will be able to focus your efforts and receive the most return on your time investment if you limit your options to just a few sites. So, how do you decide which social media site is ideal for your company? Below are a few steps that may help.

Identify your audience

The first step is to figure out who your target market is. You want to be as precise as possible since it will help you make a better judgement. You can start asking the following questions in order to identify them:

  • Who usually buys from you?
  • What are their ages?
  • Is it a man or a woman?
  • What is their level of education and income?
  • What else do they care about besides your goods and service?

Define your goals

After you've identified your target audience, you'll need to set goals for them. Although your major aim as a business owner will most likely be to increase revenue by attracting clients, there are other creative goals for social media. While some organisations use social media to increase brand awareness and build positive relationships with potential customers, others utilise it to provide customer service.

Look for your audience

It's time to locate your audience now that you've profiled them and stated your objectives. To do so, you'll look at the demographics of the people on each network to see which platform your audience prefers. You should also think about how active your target audience is on that site. For example, if your target audience is someone who is an adult, age range from 30-40 years old, you might want to focus on platforms such as Facebook rather than Instagram.

Final Thoughts

Social media has taken the globe by storm, with more than 3.8 billion active users globally. Whether or not each platform appeals to you personally, companies may promote to their customers in a variety of methods in order to encourage them to make a purchase.

Social media platforms are here to stay, allowing us to remain in touch with friends, access information quickly, and add our own personalities to the online world.


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